The cereal box sports a coupon for three dollars off the DVD "Marley & Me". The dog from the movie is pictured, along with a bright red leash coiled around a copy of the DVD.
A five-year-old sits at my table, eating his Corn Flakes, and studying the box. Suddenly he beams. "Look, Kimber! For three dollars I can get a movie, a puppy, and a leash!"